Driving 148% Sales Growth: How SPL Villas Transformed Operations with Erin.

Client: SPL Villas
Sector: Villa & Tailor-Made Travel
Solution: Erin

About SPL Villas

SPL Villas specialise in handpicked holiday villas, combining expert local knowledge with a personal touch. With a focus on quality, trust, and customer care, they provide travellers with the perfect balance of comfort and authenticity, supported by a seamless booking experience from start to finish.

The Challenge

SPL needed a reservations system that could manage complex bookings, villas, flights, and ancillary services, across both their call centre and website. They also required a fast, reliable website and a solution tailored to their bespoke processes.

The Solution

TTS implemented Erin as SPL Villas’ comprehensive end-to-end reservations and management system, seamlessly consolidating operations from both their call centre and website into a single unified platform. To enhance performance, TTS developed a custom cache, significantly boosting website speed and reliability. The system was fully tailored to meet SPL Villas’ unique requirements, ensuring a perfect fit for their business needs.

The Results

Since implementing Erin, SPL has achieved remarkable results, including 148% year-over-year sales growth, a 12.3%* increase in average booking value, and a 2.5x** boost in conversion rates from web users to bookings. Website engagement has surged, with a 24.7%* rise in engaged sessions driven by faster performance and a smoother user journey. These improvements have collectively led to a 6.9%* increase in average margin, proving that the right technology not only simplifies operations but also drives profitability.

Benefits Toplines

• One centralised platform for all bookings, reducing duplication and admin.
• A faster, more reliable website, improving the customer booking experience.
• A system tailored to the business, supporting growth and scalability.
• A strong foundation for future expansion in a competitive market.

What SPL Thought

“Implementing Erin as our full reservations system has been transformational for our business. Erin has given us the tools to scale efficiently and confidently, with the speed and flexibility we need in today’s market.” 

Laura Ingeri, General Manager, SPL Villas, www.splvillas.com.

* Jan-Sept 2024 vs. 2025

** Jan-Jun 2024 vs. 2025

Need a tech upgrade?

Contact TTS to explore our solutions – sales@ttsltd.com