Following the sale of his successful tour operator business, Nigel Adams saw a gap in the market and selected TTS to build and develop theholidayfile.com, which launched at the start of April 2022. Theholidayfile.com is a search and referral site that works with specially selected partner sites, bringing its users the latest holiday offers and information. They offer great deals in great places whether it be in the UK or worldwide, by coach, air, river, or sea. The holidays on this website are provided by several carefully selected tour operators and holiday providers, users can browse their pages using the holiday search filter to find what they are looking for. The website is a holiday comparison site with a difference, the focus is on it pulling more usable relevant search results for users as well as marketing the site in certain unique marketing channels.
“From the start, TTS have been prompt at responding and fully engaged in the project. They could grasp from the brief exactly what we wanted and created a functionality specification and development architecture that would meet our requirements. It was important the site was developed to generate different revenue streams and be future-proofed by being scalable for more users accessing data at the same time. Both of these criteria were met and the site was built and developed during COVID, through lockdowns and unprecedented working times. Despite these challenges, the project ran smoothly with online meetings and project deadlines maintained.
The user interface was designed to be clean, fresh and modern whilst also being very functional and easy to use and most importantly maintaining the users engagement.
Follow-up amends, ongoing development, testing and tweaking has been embraced by the team. Upgrades have been done and the background development has been great. The elastic search works very quickly and there is pretty much zero wait time on all search within the site. The site has been live for 8/9 weeks and post-implementation TTS’s service has been great; they are quick to respond and issues are resolved speedily.
Our user journey is broken down into 3 steps; search, filter (holiday options available matching a user’s search criteria) and click through. The site is responsive, quick and meets users’ filter searches delivering what they want to see in a short concise presentation. Once a user has read the very detailed holiday content page, post launch we are pleased to share that the site is achieving a click-through rate of 60/70% to our partner sites”
Managing Director, theholidayfile.com